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'Now is Better' in SFMOMA

'Now is Better' in SFMOMA

"Now is Better", part of small typographic films produced for The Happy Film and the Happy Show was bought by the Museum of Modern Art in San Francisco and is part of the inaugural exhibition. It lives in the same room with our heroes Jonathan Ive and Tauba Auerbach and made us very happy indeed.
"Now is Better", part of small typographic films produced for The Happy Film and the Happy Show was bought by the Museum of Modern Art in San Francisco and is part of the inaugural exhibition. It lives in the same room with our heroes Jonathan Ive and Tauba Auerbach and made us very happy indeed.
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Photo / Styling Internship Opening

Photo / Styling Internship Opening

Sagmeister & Walsh is looking for a photo / prop styling intern for the next few months. Ideally someone with experience working on sets and who has a passion for props styling.

Sagmeister & Walsh is looking for a photo / prop styling intern for the next few months. Ideally someone with experience working on sets who has a passion for prop styling. Bonus if you have experience with retouching or animation. You'd be working alongside 2-3 of our staff photographers on photo / stop motion / video shoots. You’d help with styling, production, and image archiving. Please email [email protected] with the subject line PHOTO INTERN _ YOUR NAME HERE. Please include a link to your website. Please do not mail heavy pdfs, and do not mail printed portfolios.

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Ladies, Wine & Design

Ladies, Wine & Design

The Ladies, Wine Design conversation series started by Jessica has spread to cities all over the world. If you are a creative lady and want to join, check the site ladieswinedesign.com to find your city. If your city is not represented and want to start a chapter, please do email us at [email protected]!


Jessica's Ladies, Wine Design conversation series has spread to cities all over the world. Check the site to find your city to join the conversations: ladieswinedesign.com
If your city is not represented and want to start a chapter, please do email us!

Glasgow hosted by Ilka
Berlin hosted by Julia Hoffman
Turin hosted by Ilenia Notarangelo
Bueonos Aires hosted by Jen Blanco
Charleston hosted by Amy Pastre
Adelaide hosted by Jessica Matthews
San Francisco hosted by Natalia Vasquez
Madrid hosted by Paloma Avila
São Paulo hosted by 65 / 10
Edinburgh hosted by Fee Sheal
Johannesburg hosted by London hosted by Helen Friel, Louise Richardson, Emilie Chen

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New Website

New Website

Sagmeister & Walsh: Ok balls, great tits. A new nude photo to celebrate our new site.
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The Happy Film

The Happy Film

"The Happy Film" by Stefan Sagmeister was featured at the Tribeca Film festival April 16 to the 22nd. Stefan Sagmeister takes on the daunting project of changing his personality by trying to figure out the causes of happiness. On the advice of a trusted psychologist, Stefan experiments with three different approaches: meditation, therapy, and drugs.
"The Happy Film" by Stefan Sagmeister was featured at the Tribeca Film festival April 16 to the 22nd. Stefan Sagmeister takes on the daunting project of changing his personality by trying to figure out the causes of happiness. On the advice of a trusted psychologist, Stefan experiments with three different approaches: meditation, therapy, and drugs. The Happy Film follows his pursuit, and all that he encounters along the way: joy, ecstasy, heartbreak, change, love, and death. He accents his quest with a whimsical panoply of graphics, charts, and proverbs that illustrate his curious and adventurous spirit. The Happy Film is not guaranteed to make you happier, but his journey will surely move you to reexamine your own pursuit of happiness.
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Build Kindness Not Walls

Build Kindness Not Walls

“Build Kindness not Walls” project appeared in the New York Times. We built a kindness “wall” around the Trump Tower in NYC on March 15th, along with about 100 amazing volunteers. We stood out front for 3 hours in then morning with 40"x60" boards that spelled out a very important message.
“Build Kindness not Walls” project appeared in the New York Times. We built a kindness “wall” around the Trump Tower in NYC on March 15th, along with about 100 amazing volunteers. We stood out front for 3 hours in then morning with 40"x60" boards that spelled out a very important message. The protest was organized by Jessica Walsh and Timothy Goodman as the last step to the "12 Kinds of Kindness" project.
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We've Moved

We've Moved

We've moved from 206 W 23rd St to
900 Broadway, Suite 203, New York,
NY 10003

We were living among cockroaches and mice for several years at our old studio. When our ceiling fell through from toilet water, we felt it was time to move on. The Sagmeister & Walsh studio is now located at a somewhat nicer space:

900 Broadway, Suite 203, New York, NY 10003


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Outside the box

Outside the box

Limited-Edition Film and Packaging Stefan Sagmeister’s own handwriting was chosen to evoke the simple, clear message of this project’s theme: Things I have learned in my life so far. Because this series of products was limited to a total of thirty, it was deemed easier to letter each by hand.

Outside the Box features hand-drawn packaging from around the world. Featured is Limited-Edition Film and Packaging with Stefan Sagmeister’s own handwriting. 

It was chosen to evoke the simple, clear message of this project’s theme: Things I have learned in my life so far. Because this series of products was limited to a total of thirty, it was deemed easier to letter each by hand and kept with the spirit of the project.


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Scene Magazine Features Jessica Walsh

Scene Magazine Features Jessica Walsh

Scene Magazine writes about Jessica Walsh in their May 2014 issue.

Scene Magazine writes about Jessica Walsh in their May 2014 issue for a feature called The Wonder Kids. In this interview Jessica says "Creativity is somewhat elusive. That kind of 'anything is possible' mentality you have in dreams is helpful in design." 

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INSIDEART

INSIDEART

INSIGHTART features Stefan Sagmeister's visit to Rome University of Fine Arts and gives a brief biography.

INSIDEART features Stefan Sagmeister's visit to Rome University of Fine Arts and gives a brief biography.


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Jessica Walsh in the New York Observer

Jessica Walsh in the New York Observer

​Jessica Walsh is featured in the Font of Youth section of the New York Observer in their April 2014 issue.

​Jessica Walsh is featured in the Font of Youth section of the New York Observer in their April 2014 issue. Jessica says "I like to think of my work as a space to experiment, and part of that experiment is what the audience gets out of it."


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Rondo

Rondo

Der standard Rondo interviews Stefan Sagmeister's "Happy show."

Der standard Rondo interviews Stefan Sagmeister's "Happy show." Rondo is a German lifestyle magazine where worlds of design, art, fashion, and travel are brought together. The interview is conducted by Michael Hausenblas. Stefan says "There are three kinds of happiness." 


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The Happy show at the MAK

The Happy show at the MAK

Stefan Sagmeister's "Happy Show" exhibition opening invitation at the Mak-Austrian Museum of Applied Arts. The exhibition documents his ten-year-long study of happiness based on video, print, infographics, sculptures and interactive installations.

Stefan Sagmeister's "Happy Show" exhibition opening invitation at the Mak-Austrian Museum of Applied Arts. The exhibition documents his ten-year-long study of happiness based on video, print, infographics, sculptures and interactive installations.


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TDC 2015

TDC 2015

We have three pieces that won a Type Directors Club Award for 2015: Barneys x Jay-Z Packaging, Aizone Campaign, and The Jewish Museum Identity.
We have three pieces that won a Type Directors Club Award for 2015: Barneys x Jay-Z Packaging, Aizone Campaign, and The Jewish Museum Identity. There was a total of over 1600 entries, from 49 countries. 272 winners, from 18 countries, were selected. The winners will also be included in 7 exhibitions touring cities in the United States, Canada, China, England, France, Germany, Japan, Poland, Russia, South Korea, Spain, Taiwan, Thailand, and Vietnam. We’d like to thank everyone we worked with on these projects.
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Happy show

Happy show

​Stefan Sagmeister's "Happy Show" exhibition booklet. Showcased at the "MAK-Austraian museum of applied arts." The exhibition documents his ten-year-long study of happiness based on video, print, infographics, sculptures and interactive installations.
​Stefan Sagmeister's "Happy Show" exhibition booklet. Showcased at the "MAK-Austraian museum of applied arts." The exhibition documents his ten-year-long study of happiness based on video, print, infographics, sculptures and interactive installations.
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Brand

Brand

Issue 23: This issue is dedicated to those who love fonts and font design! The work we did for Aizone is featured in this issue. A luxury department store in the Middle East. Taking the vibrant nature of the brand and presenting it in campaigns that are printed in newspapers, magazines, and billboards throughout Lebanon.

Issue 23: This issue is dedicated to those who love fonts and font design! Aizone, a luxury department store in the Middle East. Taking the vibrant nature of the brand and presenting it in campaigns that are printed in newspapers, magazines, and billboards throughout Lebanon.


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Frooti Campaign featured in Page Magazine

Frooti Campaign featured in Page Magazine

Page magazine goes behind the scenes and tells about the making of the Frooti miniatures campaign in their 10.2015 issue.
About the project: Frooti asked our team at Sagmeister & Walsh to design a visual language, concepts and strategy for a brand launch campaign across print, social, web, games, and a television commercial. The goal was to introduce the new packaging in a fresh, bold, and playful way. The idea we came up with is to create a miniature world using tiny scaled models of vehicles, people and plant life. Only the Frooti packaging and mangos were kept in real life scale. This allowed the packaging and the mango to appear as the hero of the shots while allowing us to tell stories and add moments of humor. We introduced four bold colors to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery. We also conceptualized & designed brand extensions such as a Frooti recipe website, microsite, a social media strategy, Frooti games, and more. For the television commercial we partnered with Special Guest’s Aaron Duffy and director Marc Reisbig and Stoopid Buddy Stoodios who brought this miniature world to life through stop motion animation. The concept was that the characters find a giant mango while exploring in the desert and try everything to move the mango. They find no amount of force will make it budge. They then realize its only the power of their collective voice which magically lifts the mango and bursts into the new Frooti bottle. We partnered with Bollywood star Shahrukh Khan for the live action scene at the end of the film.
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Sagmeister & Walsh Featured in You Can Now

Sagmeister & Walsh Featured in You Can Now

Jessica and Stefan discuss their partnership in the Winter 2014 issue of You Can Now.

Jessica and Stefan discuss their partnership in the Winter 2014 issue of You Can Now. This issue of You Can Now features pairings and partnerships.

Stefan comments on their partnership saying "Jessica is half my age, half my size and twice as fast." Jessica comments that "We can challenge each other, throw ideas around and build off each other's concepts."


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Work featured in How Posters Work

Work featured in How Posters Work

One of our posters is featured in Ellen Lupton’s new book How Posters Work. How posters work provides a stunning education in seeing and making. Demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology and rhetoric to produce powerful acts of visual communication.

One of our posters is featured in Ellen Lupton’s new book How Posters Work.

From the Publisher: With its unique focus on visual language, Ellen Lupton’s How Posters Work is more than another poster book. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as “Simplify,” “Focus the eye,” “Exploit the diagonal,” “Reverse expectations” and “Say two things at once” are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today’s leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world’s most creative designers have mobilized principles of layout, composition, psychology and rhetoric to produce powerful acts of visual communication.

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Sagmeister & Walsh in TLmag

Sagmeister & Walsh in TLmag

​Stefan was interviewed by TLmag for their Spring/Summer 2015 issue. TLmag is entirely dedicated to curating and capturing the collectible culture – the international players and evolving expertise that shape art and design.

​Stefan was interviewed by TLmag for their Spring/Summer 2015 issue.

From the publisher: Having forged a strong network over the past five-years, TLMag is a collaboration between Lise Coirierand Marc Sautereau. TLmag is entirely dedicated to curating and capturing the collectible culture – the international players and evolving expertise that shape art and design. Printed as a biannual since 2015, TLMag is a fully bilingual magazine published in French and English. Interdisciplinary and global, today’s creative front continues to translate its know-how and intelligence into innovative objects, astounding works of art, cutting-edge installations, reinvented architecture and ground-breaking urban schemes – painting a full picture of the society we live in. Extraordinary, diverse and abundant, The magazine advocates for authenticity. Transcending different domains, TLmag becomes an essential resource for an ever-growing creative community – design-driven readers, creative professionals, designers and brands in search of precise, exceptional and unequalled creations.

Discover the Americas with our People and Places. Enter into the world of George Beylerian, Zaninide Zanine, Michael Bierut, Stefan Sagmeister, DvF, David Salle, Harlan Levey, Jackson Pollock, Chahan Minassian, Pierre Yovanovitch, Galerie James, Shaker, Maharam, Jaipur, Iconic Houses and Triode. And at the same occasion, find a new way to admire the landscapes of Havana, Cuba, Los Angeles, New York City and Montreal.

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Aishti FW13

Aishti FW13

The Aishti Fall/Winter 2013 campaign is focused on the beautiful and surreal portraits with black and orange materials reflecting the elegant and luxurious impression of the brand.
The Aishti Fall/Winter 2013 campaign is focused on the beautiful and surreal portraits with black and orange materials reflecting the elegant and luxurious impression of the brand. Using black or orange Buttons, Sequins, Beads and Strings to cover the models' body — the monochromatic portraits build a surreal mysterious atmosphere. Art Direction, Design: Sagmeister & Walsh Photography: Henry Hargreaves Production: Group Theory / Ben Nabors Creative Retouching: Lutz And Schmitt Hair Stylist: Gregory Alan Makeup: Anastasia Durasova Stylist: Don Sumada BTS Video: Brian Petchers Production Designer: John Furgason and Andy Eklund
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SVA POSTERS

SVA POSTERS

“Take it On” posters for the School of Visual Arts (SVA) in New York City. We embraced the maxim by literally taking on the typography on our faces.

“Take it On” posters for the School of Visual Arts (SVA) in New York City. We looked around our studio and realized that the Sagmeister & Walsh team is rooted in the SVA community. Stefan teaches at the MFA Design department, Jessica teaches at the BFA Design department, and Santiago was a student at the BFA Design department. We embraced the maxim by literally taking on the typography on our faces. We worked with renowned photographer Henry Leutwyler and creative retoucher Erik Johansson to achieve this poster series which is now displayed throughout the NYC subway stations.

Art Directors: Stefan Sagmeister, Jessica Walsh Designers: Stefan Sagmeister, Jessica Walsh, Santiago Carrasquilla Photographer: Henry Leutwyler Creative Retoucher: Erik Johansson

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Domus Magazine

Domus Magazine

The first issue of Domus German edition focuses on museums and exhibition spaces. The cover story features the new vorarlberg museum in Bregenz by architects crukowicz nachbaur, followed by Rudy Ricciotti and Mario Bellini’s veil design for Cour Visconti at the Louvre, the Parrish Art Museum by Herzog & de Meuron in Water Mill, New York State.

The first issue of Domus German edition focuses on museums and exhibition spaces. The cover story features the new vorarlberg museum in Bregenz by architects crukowicz nachbaur, followed by Rudy Ricciotti and Mario Bellini’s veil design for Cour Visconti at the Louvre, the Parrish Art Museum by Herzog & de Meuron in Water Mill, New York State. A portrait of Kuehn Malvezzi studio investigates the relationship between architects and art. Essays by Massimiliano Gioni, Philipp Kaiser and Mateo Kries open up a debate on the ideal museum identity and its future prospects.

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Yes! Dumbo Improvement project mural

Yes! Dumbo Improvement project mural

The studio was commissioned by the DUMBO Improvement District in partnership with Two Trees Management Co and the NYCDOT Urban Art Program to paint two 80 foot long murals on the walls of the Brooklyn-Queens Expressway underpass, on Jay Street in Dumbo.
The studio was commissioned by the DUMBO Improvement District in partnership with Two Trees Management Co and the NYCDOT Urban Art Program to paint two 80 foot long murals on the walls of the Brooklyn-Queens Expressway underpass, on Jay Street in Dumbo. We collaborated with renowned Japanese illustrator Yuko Shimizu and created two large typographic messages to sit on the facing walls. A fierce Octopus and its tentacles form ‘Yes!’ on one side, and a graphic black and white version covers the opposite wall — both hand painted by Coby Kennedy. Photo Credits: Daniel Greenfeld
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Aizone FW13

Aizone FW13

The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive, exuberant energy, reflecting the dynamic, vibrant nature of the brand.
The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive, exuberant energy, reflecting the dynamic, vibrant nature of the brand. Working with renowned body painter Anastasia Durasova to create the colorful face painting whilst interpreting the inspirational maxims "Play Hard", "Make Your Luck", "So It Goes", "Go Go Go" and "Be Free" — reinforcing the positive message. Art Direction, Design: Sagmeister & Walsh Makeup: Anastasia Durasova Photography: Henry Hargreaves Production: Group Theory / Ben Nabors Retouching: Lutz & Schmidt Hair Stylist: Gregory Alan BTS Video: Brian Petchers
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6 Things Show at the Jewish Museum

6 Things Show at the Jewish Museum

A traveling exhibition with accompanying publications, organized by the Institute of Contemporary Art, Philadelphia. In five compelling short videos and a sound-activated sculpture, Sagmeister & Walsh examines six things culled from Sagmeister’s diary that he believes have increased his personal happiness. From this emerged a forthcoming documentary entitled "The Happy Film" and from that "The Happy Show."
From this emerged a forthcoming documentary entitled The Happy Film and from that The Happy Show, a traveling exhibition with accompanying publications, organized by the Institute of Contemporary Art, Philadelphia. Six Things is a continuation of this project on happiness, in which Jessica Walsh has been an integral partner. In five compelling short videos and a sound-activated sculpture, Sagmeister & Walsh examines six things culled from Sagmeister’s diary that he believes have increased his personal happiness: If I Don’t Ask I Won’t Get Keeping a Diary Supports Personal Development Be More Flexible It Is Pretty Much Impossible to Please Everybody Now Is Better Feel Others Feel Sugar cubes, bubbles, and water balloons are just some of the materials used to spell out the phrases. The ambiguous connections between the six epigrams and the objects of which they are composed are left for visitors to decipher, a provocative game based in the pleasure of looking. In addition, intrigued by a 2010–11 nationwide survey in which Jews reported the highest levels of well-being of all religious groups, the studio has placed a text in the gallery that connects scientific data to the personal exploration of happiness. Photographs by David Heald
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Pong

Pong

The book "Ping Pong" features Stefan's "Imaginary Day" cover for the Pat Metheny group where all the type has been replaced by code. The images connect to the songs and mood of the album and can be decoded by using the diagram printed onto the CD itself.

The word image is the playful conceptual precursor to the word mark, the basic building block of corporate design. Ping Pong is a variety of word images: Vintage Herb Lubalin or Milton Glaser, works by Niklaus Troxler, Stefan Sagmeister or Uwe Loesch and beyond much of the work of design students. By what means and in what form created word pictures or word marks? The book shows that with typographic means - from the detail to the overall shape - a high to become chargeable on quality. The content determines the form, the form interprets the contents. Differentiation -. Perception and action, expression and aesthetics Ping Pong enthusiastic and fun - an inspiration for the creative design phase of a word mark, a typo logos - for designers, typographers and those who are in training to do so.

The book features Stefan's "Imaginary Day" cover for the Pat Metheny group where all the type has been replaced by code. The images connect to the songs and mood of the album and can be decoded by using the diagram printed onto the CD itself.

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Tokyo TDC Grand Prix 2013

Tokyo TDC Grand Prix 2013

This short film was initially created for the exhibition The Happy Show at ICA Philadelphia.
This short film was initially created for the exhibition The Happy Show at ICA Philadelphia. Stefan explains: “I’d much rather live now than at any other time in history. This is the first time that large parts of the world population can be in charge of their own destiny. The Harvard psychologist Steven Pinker shows that crime (= death by the hand of another man) actually decreased in every single century over the last 2000 years, including the twentieth century that featured both world wars and the Holocaust.” In collaboration with Matthew and Erik Huber
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Interview and feature in Printed Pages

Interview and feature in Printed Pages

​We were recently interviewed for the first issue of Printed Pages, a new printed venture for the team at It’s Nice That.
​We were recently interviewed for the first issue of Printed Pages, a new printed venture for the team at It’s Nice That. From the publisher: A new format, a new editorial approach and first and foremost a new name – everyone here is proud and excited to introduce you to Printed Pages. The 84-page, saddle-stitched publication is built around eight main features with a new cover price of just £4. Despite the changes our core values – breadth, accessibility and enthusiasm – have remained at the forefront of our thinking, as have the design values our readers have come to expect from our publications. For this first issue we’ve got interviews with Sagmeister & Walsh and Chris Ware, a snoop around Apartamento founder Omar Sosa’s flat, features on sculpture parks, graphic design in Barcelona and Why Not Associates’ old slides, and chats with Guess Who? illustrator Jon Goode and young filmmaker Hanly Banks. Letters of Note founder Shaun Usher has written the introductory Nice piece and Emily Kai Bock told us about the unlikely beauty of security lighting.
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I used to be a design student

I used to be a design student

​Laurence King recently published "I Used to Be a Design Student: 50 Graphic Designers Then and Now." It features a short interview with Stefan about projects he had completed whilst studying, and a project the studio had completed more recently — there is also a shot of Stefan from 1984, sporting a ‘new wave’ inspired haircut.
​Laurence King recently publishedI I Used to Be a Design Student: 50 Graphic Designers Then and Now. It features a short interview with Stefan about projects he had completed whilst studying, and a project the studio had completed more recently — there is also a shot of Stefan from 1984, sporting a ‘new wave’ inspired haircut. From the publisher: This book offers a rare chance to read what graphic designers feel about their education and profession. Fifty influential designers give the low-down about their student days and their professional lives. A piece of their college work is shown alongside an example of current work. Each designer also offers a key piece of advice and a warning, making this a must-read for anyone embarking on a career in design. The book looks at the process a designer goes through in finding their ‘voice’. Topics addressed include how ideas are researched and developed; design and other cultural influences, then and now; positive and negative aspects of working as a designer; motivations for becoming a designer; and whether it’s really possible to teach design.
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The Happy Show at MOCA, Los Angeles

The Happy Show at MOCA, Los Angeles

The Happy Show at the MOCA Pacific Design Center in Los Angeles. Below are some shots taken from the evening and the days following thanks to Brian Forest and Carlos Gonzalez.
After finishing up in Toronto in the beginning of March, The Happy Show officially moved to MOCA Pacific Design Center in Los Angeles. There was a line out the front of the building throughout the night, right up to closing at 9pm. Below are some shots taken from the evening and the days following thanks to Brian Forest and Carlos Gonzalez. The show is running until June 9 and will be moving to Chicago on the June 29.
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Sagmeister & Walsh

Sagmeister & Walsh

Nineteen years after the founding of Sagmeister Inc., we are renaming the company to Sagmeister & Walsh.

​Nineteen years after the founding of Sagmeister Inc., we are renaming the company to Sagmeister & Walsh.

Stefan Sagmeister was born in Austria and lives and works in New York. He has worked for the Rolling Stones, The Talking Heads, Lou Reed, The Guggenheim Museum and Levis. Exhibitions on Sagmeister’s work have been mounted in New York, Philadelphia, Tokyo, Osaka, Seoul, Paris, Lausanne, Zurich, Vienna, Prague, Cologne and Berlin.

Jessica Walsh is a multidisciplinary designer working in New York City. Her work has won design awards from the Type Director’s Club, Art Director’s Club, SPD, Print, and Graphis. She has received various celebrated distinctions such as Computer Art’s “Top Rising Star in Design,” an Art Director’s Club “Young Gun,” and Print Magazine’s “New Visual Artist”.


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