Levi’s, The Strongest Thread

Levi’s, The Strongest Thread

When Levi's asked Sagmeister Inc. to design a poster for the 501, we just took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans.

Disciplines: Advertising, Print

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Creative Direction : Stefan Sagmeister
Design: Joe Shouldice & Richard The
Photography : Tom Schierlitz
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