The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star Priyanka Chopra for the TVC to create a bold film for Appy Fizz. In the film Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns.
This project was featured all over India, specifically targeted in main markets like Mumbai and Delhi. Appy Fizz is advertised through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.
Appy Fizz is a sparkling apple juice drink available in India. Produced by Parlé Agro, the largest Indian food and beverage company (who also makes Frooti).