BMW Book

BMW Book

Designed for BMW Culture, this book contains four hidden wheels and a remote control so you can drive the book around the room. All 1500 printed books feature a individual cover design: When displayed together they form a giant white/blue graphic reminiscent of the famous BMW headquarters building in Munich.

Disciplines: Print

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Creative Direction: Stefan Sagmeister
Design: Karim Charlebois-Zariffa, Richard The, Joe Shouldice & Manuel Buerger
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