Halftone Satisfaction — The Luxe Project by moo.com

Halftone Satisfaction — The Luxe Project by moo.com

A collaboration with moo.com where 100% of net proceeds have gone to New York’s Coalition for the Homeless.

Our concept provides others with an easy way to speak their mind. Using a collection of seven sets of seven cards to be handed out to anyone you meet who either delights or annoys you. The fronts of the cards are solid black with a message to share, and the backs of the cards have a black dot pattern that builds from mostly white for the brighter sentiments, to a solid black for the darkest of messages.

Disciplines: Packaging, Print

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Creative Direction: Stefan Sagmeister
Art Direction: Jessica Walsh
Design: Lizzy Showman
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