Lou Reed “Set the Twilight Reeling”

Lou Reed “Set the Twilight Reeling”

The title song of Lou Reed's new album 'Set the Twilight Reeling' talks about a star newly emerging.
We tried to illustrate the metamorphosis from his dark prince character to a new found man by utilizing a deep blue tinted jewel case in combination with a very bright printed portrait of Lou on the booklet cover.
Opened up, the back of the booklet, the design of the CD itself and the tray card together form a diagram of an eclipse, - the ultimate twilight. The typographic style inside reflects the content of the lyrics.

Disciplines: Packaging, Print

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Creative Direction: Stefan Sagmeister
Design: Stefan Sagmeister & Veronica Oh
Photography: Timothy Greenfield Sanders & Pete Cornish
Illustration: Tony Fitzpatrick
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