Made You Look

Made You Look

Made You Look contains practically all the work we ever designed, including the bad stuff. Published as a paperback in a red transparent slip case. Removing the book from the red tinted transparent slip case causes the mood of the dog to worsen considerably; bending it over results in the title "Made You Look" (or in the other direction: dog food) showing up on the fore edge. Peter Hall wrote a very detailed text (for a design book), I included handwritten excerpts from my diary and many comments from our dear clients.

Disciplines: Print

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Creative Direction: Stefan Sagmeister
Design: Stefan Sagmeister & Hjalti Karlsson
Photography: Kevin Knight
Introduction: Peter Hall
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