Sagmeister on a Binge

Sagmeister on a Binge

A poster advertising design exhibitions in Osaka and Tokyo with a classic before/after situation. The top picture shows Stefan Sagmeister at 178 pounds, the bottom picture shows him one week later, having consumed all the shown food items and gained 25 pounds. Not an enjoyable binge.

Disciplines: Print

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Creative Direction: Stefan Sagmeister
Design: Stefan Sagmeister & Matthias Ernstberger
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