The Happy Show

The Happy Show

Filling the Institute of Contemporary Art's (ICA) entire second-floor galleries and ramp, and activating the in-between spaces of the museum, The Happy Show offers visitors the experience of walking into Stefan Sagmeister's mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals.

Disciplines: Environmental

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Creative Direction: Stefan Sagmeister
Art Direction / Design: Jessica Walsh
Design: Verena Michelitsch, Jordan Amer, Simon Egli, Martin Gnadt, Santiago Carrasquilla & Esther Li
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