Anni Kuan Stationary

Anni Kuan Stationary

​Anni Kuan is an Asian fashion designer working in New York. The logo appears (and becomes readable) only when you fold the card over abstract elements come together. The same is true for the stationery, where the logo is completed only when the letterhead is inside the transparent envelope.

Disciplines: Branding

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Creative Direction : Stefan Sagmeister
Design: Stefan Sagmeister & Hjalti Karlsson
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