Anni Kuan, Horse

Anni Kuan, Horse

Anni Kuan is an Asian fashion designer working in New York. Announcing the first collection in the year of the horse we sent out a shrink wrapped and crumbled piece of newsprint featuring the new collection as well as wrapping a little plastic horse. We looked for a cheap and quick solution: Plastic horse = 8 cents, crumbeling of paper = 4 seconds

Disciplines: Packaging, Print

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Creative Direction: Stefan Sagmeister
Design: Matthias Ernstberger & Eva Hueckman
Photography: Matthias Ernstberger
Retouching: 23 x 32
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