Anni Kuan, Bag

Anni Kuan, Bag

​Newsprint catalogue for New York fashion designer Anni Kuan, utilizing a widely distributed plastic bag shrinkewrapped to our newsprint catalogue. The designers of the bag did not trust New Yorkers to grasp the meaning of "I heart NY" and have helpfully provided the word "love" inside the heart. Just to make sure they also forged the "o" of "love" into a heart shape. This bag has recently been voted "the most stupid design of New York" by an informal gettogether of New York designers.

The catalog show's Anni's clothing in front of her favorite New York locations.


Disciplines: Print

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Creative Direction: Stefan Sagmeister
Design / Illustration / Photography: Stephan Walter
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