Kunsthaus Bregenz 10 years paper

Kunsthaus Bregenz 10 years paper

​The Kunsthalle Bregenz, arguably the most successful Kunsthalle in central Europe celebrated its 10th anniversary. This Center for Contemporary Art operates in a very wealthy part of Western Austria, an area dominated by a well distributed conservative local newspaper.

We overprinted the entire anniversary edition on top of an original issue of this local paper in pitch black, as a viewer flipped through it her hands turned blacker and blacker from the saturated ink, a sly reflection on the dominant political conservative party (whose official color is black).

Disciplines: Print

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Creative Direction: Stefan Sagmeister
Design: Joe Shouldice
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