Info Project info +
Lenticular on business cards for the New York based production company Sideshow.
When tilting the card the word "SIDE" changes into "SHOW" by turning the letters "I" (becoming "H") and "E" (becoming "W").
Creative Direction : Stefan Sagmeister
Design : Stefan Sagmeister, Kiyoka Katahira, Matthias Ernstberger & Sarah Noellenheidt