Traffic to Nowhere

Traffic to Nowhere

Signs designed for Chamber New York, a boutique devoted to exclusive limited editions & unique works of art and design.

Like most designers we have spent a lot of energy trying to create something functional, something that actually works for a user/viewer. We are very aware though of the enormous beauty contained in something with little function: Comparing a commute to work (high functionality) to a stroll in the park (low functionality) the latter is certainly much more enjoyable. Here is a series of traffic signs with no meaning. They contain no instructions, don't tell you which way to go, or how to behave while getting there.

They can be put up on a wall or above a sofa. With that they contain limited decorative value, - their function level is very low.

Disciplines: Products

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Creative Direction: Stefan Sagmeister
Design: Moritz Resl
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