Aishti SS14

Aishti SS14

Advertising campaign for Aishti, a luxury department store in the Middle East with headquarters in Beirut. Striking a harmonious balance between strong, evocative language and imagery. Our concept was to represent something extremely delicate and gorgeous, yet powerful in its presence — ethereal in nature. Combining the simple yet striking words of 'Pretty,' 'Rich,' and 'Well' to compliment the etherial imagery. Campaign imagery was used in newspapers, magazines, billboards, and window displays in the Middle East.

Disciplines: Advertising

CREATIVE DIRECTOR:: Stefan Sagmeister
designer:: Wade Jeffree
Art Director:: Jessica Walsh
photographer:: Henry Hargreaves & Bela Borsodi
Retouching:: Lutz & Schmidt
Creative Retouching:: Erik Johansson
Production: Ben Nabors, Group Theory
Production designers:: John Furgason, Andy Eklund
Image gallery