Advertising campaign for Aishti, a luxury department store in the Middle East with headquarters in Beirut. Striking a harmonious balance between strong, evocative language and imagery. Our concept was to represent something extremely delicate and gorgeous, yet powerful in its presence — ethereal in nature. Combining the simple yet striking words of 'Pretty,' 'Rich,' and 'Well' to compliment the etherial imagery. Campaign imagery was used in newspapers, magazines, billboards, and window displays in the Middle East.