Beautification Mural
Info Project info +
Beautification Mural
About
Aspern Seestadt is one of Europe’s largest urban development projects located in Vienna’s fast-growing 22nd district northeast of the city. The multi-phase development through 2028 will create high-quality housing for over 20,000 people.
For the development’s Beatification project, we were invited to design a mural spanning the 400m2 wall along the Asperner Seepark. Our goal was to turn a gray wall into a work that can be enjoyed on different levels. We wanted to create something with a connection to water both physically and metaphorically, so we used a combination of visuals & writing. You can perceive the mural through color and shape, or you can walk the entire length and read about humanity’s relationship with water.
Credits
CREATIVE DIRECTION:
Jessica Walsh, Stefan Sagmeister
COPYWRITING:
Jessica Walsh
PRODUCTION:
Stephanie Halovanic, Erica Grubman
DESIGN:
HeeJae Kim, Soomin Jung
3D & ANIMATION:
Sanchit Sawaria, Lucas Luz, Soomin Jung
Mural Painting:
Burggasse 98