Function Engineering

Function Engineering

Function Engineering specializes in mechanical design and engineering for product development including consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment.

Function approached us to create a new brand identity system. Drawing on Function's expertise in designing hinge & linkage mechanisms, we designed a typographic system based on a hinge/pivot system. We expanded on the system by creating a series of icons, illustrations, and patterns which can be used flexibly across various collateral in print and online.

Disciplines: Branding

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Creative / Art Direction: Jessica Walsh & Stefan Sagmeister
Animation: Joel Voelker
Lead Design: Jessica Walsh
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