Parle Agro

Parle Agro

Parle Agro has been a pioneer; creating bold & innovative products and iconic brands since 1985. Headquartered in Mumbai, Parle Agro is India’s largest beverage company; harnessing the abilities of 5000 employees and 76 state-of-the-art manufacturing facilities quenching the thirst of every Indian. The company has developed some of India’s most memorable brands and widely consumed products, such as Frooti, Frooti Fizz, Appy, Appy Fizz and Bailley. The goal of this branding for Parle Agro was to create an unique mark that would communicate their size & boldness in the category. We developed a custom logo font for them where the shape of the curves drew inspiration from the shape of fruit leaves and beverage droplets. The colors for the branding were chosen to work with sub-brand colors of all Parle’s beverages. In addition to the branding, we developed a full website for them at www.parleagro.com

Disciplines: Branding

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Creative Director: Jessica Walsh
Lead Design: Felipe Rocha
Website Design: Felipe Rocha, Julia Roig Fernandez, Gabriela Namie
Producer: Erica Grubman
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