Benefit: Breakup Social Campaign

Benefit: Breakup Social Campaign

Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliners for something more reliable that doesn't smudge: Roller Liner Matte.


Disciplines: Advertising, Digital

Download low-res

CREATIVE DIRECTION, COPYWRITING: Jessica Walsh
DESIGN & COPYWRITING: Rachel Denti, Angela Iannarelli, Gabriela Namie
PRODUCTION: Erica Grubman
PHOTOGRAPHY: Sarah Hopp
SET DESIGN & PROP DESIGN: Arielle Casale
WARDROBE: Erica Grubman, Arielle Casale
TYPE DESIGN: HeeJae Kim
RETOUCHING: Matteo Giuseppe Pani, Daniel Plateado
Image gallery