Meetup.com is a social network that facilitates offline group meetings in various localities around the world. It allows members to join groups unified by a common interest, such as politics, books, health, pets, careers or hobbies.
Originally, we met with Meetup to redesign the logo, but during the initial discussions it became clear that a simple logo would not answer the difficulties that lay ahead. The real challenge was to create a system that would allow a viewer to find one's own community on a small screen; efficiently and delightfully.
We created a system to allow easy navigation of categories and subcategories using a limited number of symbolic colorful photography and many duotone-based background images that can be easily generated. We also suggested a system of icons, illustrations, and animations inspired by the concept of swarming.