Frooti Fizz

Frooti Fizz

Frooti Fizz is a sparkling mango juice in India. We previously redesigned two sister brands of Frooti Fizz: Frooti (mango juice) and Appy Fizz (sparkling apple juice). The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. The tagline for the brand is "FROOTI GO FUNKY GO FIZZY GO CRAZY", and we aimed to visualize this funky craziness through graphics and animations. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.


Disciplines: Advertising, Branding, Digital, Environmental, Film & Commercial, Print

Campaign Creative / Art Director : Jessica Walsh
Client CMO: Nadia Chauhan
Designers: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim
Animation Direction: Jessica Walsh, Justin Gammon
Animators: Karan Singh, Yaya Xu, Daniel Brokstad, Joao Lucas
3D Artists: Pablo Alfieri, Pierre Bourjo, Joao Lucas
Retouching: Daniel Plateado, Ekaterina Markevich
TV Commercial: Director: Clim, Hornet DP: Zak Mulligan
Image gallery